Press Releases

A Summer Success for Cardiff-Based Petersens

Petersens PR, the award-winning PR, events and marketing agency based in Pentwyn, Cardiff has been appointed by health, education and local authority caterer, Tillery Valley Foods to handle an integrated marketing and PR campaign.

Managed by Site Director, Phil Hall, Tillery Valley Foods, which is part of the worldwide Sodexo Group, employs over 350 local people in its food manufacturing factory in Abertillery. The company supplies nutritious meals to the healthcare and education sector, in addition to local authorities, whilst carrying out a sustainable and environmentally responsible business. Tillery Valley Foods has achieved a number of notable awards and accredidations including an Investors in People Award, an ISO 9001 (2008) accreditation for the development, manufacture and distribution of chilled and frozen ready meals and the Carbon Trust Standard (2010).

Tillery Valley Foods has selected Petersens after a competitive pitch on a retained basis to handle the company’s public relations, whilst also carrying out key marketing activities such as website development. Whilst delivering to 180 hospitals in the UK, with only three in Wales, the food provider believes the strategy will boost new business, particularly in its home country.

Set-up in 2003 by Rob Petersen, Petersens is a small successful agency offering a number of key services including public relations, marketing and events management. In addition to Tillery Valley Foods, the company has succeeded in a number of notable client wins this year, including Newport-based engineering firm Cintec International and Llantrisant-based Sigma 3 Kitchens and Bedrooms.

Managing Director, Rob Petersen, says:

“We are delighted to be working with Phil and his talented team and are confident that a successful relationship will develop over the coming months. As the largest employer in Abertillery, Tillery Valley clearly has a unique and worthy story to tell, and we are excited to begin raising its profile, both across Wales and within the catering industry.”

Phil Hall, Site Director, Tillery Valley Foods, says:

“We believe we have an excellent business here in Abertillery, our food is delivered on time and to an extremely high quality and above all our staff are happy and enthusiastic about their part in the process. However, our problem lies with telling people about our success and this is where we trust Petersens can help.

He continues:

“We are very much looking forward to working with the agency and are excited to see some positive results over the next few months.”

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For further information please contact:

Rob Petersen, Managing Director, Petersens:

rob@petersensone.com, 02920549597

Becci Gould, Account Executive, Petersens:

bec@petersensone.com, 02920549597