Guide To Blogging

Welcome to the Care Show ‘blogosphere’. We are always looking for people who have engaging content to share with us and we’re sure our readers’ are too! 

Before we begin, it’s important that we set a few guidelines to ensure that we are all starting off from the same point. Firstly, you can always contact me at carina.nobrega@ubm.com. I’ll be happy to have a chat and help as best as I can.

Successful bloggers have to keep their heads around many different aspects of the medium – but at its core, it is being able to write compelling and engaging content on a consistent basis over time. How you do this will vary from blogger to blogger to some extent as each blogger has their own style, however, there are some basic principles of writing great blog content that might be worth keeping in mind. Please follow the step-by-step instructions below to learn how to write a great blog.

Writing a great blog post

  • As a key opinion leader in your field, you are entitled to take a risk on a strong opinion. Generating healthy debate (whilst not being offensive, personal or libellous) will be fantastic. Blogging is about a personal view or opinion and is meant to be slanted.
  • At the same time, you must be able to defend and credit any statements by citing online sources. Please link to your sources. (Don’t link to Wikipedia.) See below for formatting rules.
  • Keep to your topic. If you find yourself wondering off topic, consider the additional information as the basis for your next blog piece.
  • Remember the basics of good, old-school writing. Start with an introduction, flow neatly, concisely and consecutively between short paragraphs and write a conclusion.
  • Engage with your readers. Being part of our community doesn’t end with the blog post going live on the website; keep tabs on the article, respond to your reader comments, answer their questions, ask more yourself and keep the conversation going. Use your LinkedIn, Twitter and Facebook accounts to promote your blog posts and link to them from your personal blogs and websites.

Blog topics

Please have a look at the suggested list of Blog topics below that we are particularly interested in reading about:

  • Care opportunities through integrated care
  • Regulation & Inspection
  • Staffing (Recruitment, Training or Retention)
  • Leadership development
  • Care innovation
  • Occupancy rates and fees
  • Outsourcing and the NHS
  • External Funding
  • Marketing & PR
  • Dementia Care Best Practise

A few, very important, don’ts

  • Don’t submit anything to the editor that has been published elsewhere. Your content should be unique to us and remain so for at least 3 months after publication and after a conversation with the editor. This is in our mutual best interests to protect all of our websites from search engines.
  • Don’t push your own services or products. Our readers aren’t interested in reading an advertising or marketing campaign. Any mention of services or products, unless deemed within reason by the editor, will be stripped by the editor.
  • Don’t voice your disdain with any editing in an online manner. Please talk to the editor about any concerns you may have, who will be happy to talk to you about them.

Layout and formatting

Titles: 
Titles must be no longer than 42 characters (including spaces) and must tell the reader what the article is about. It’s great to be creative, but be precise too.
Body: Blog posts should be no longer than 600 words. Sentences should be short and snappy and posts should be broken into short paragraphs. Use subheadings to break the text up.
URLs: Please include any links in brackets next to the text you would like us to link to. If you have written for us previously, try and get those links into the body, too, as this will help our readers get to know you by reading more of your posts. We are happy to link to your own blogs, but make sure links are relevant to the article. We will have to remove some links if we feel there are too many.
Images: If you have any images to support your post please send them to us, but make sure you own the copyright to any images you submit to us.

Editing

We may take a little time to edit your title, introduction and subheadings and check for spelling and grammar mistakes. Please don’t be offended. We would like to give your post as much success as possible and this is what we are good at.

All about you – bylines and further down the line

You’ve taken the time to write for us; we would like to give something back. This is your opportunity to tell the reader more about you and your expertise (not your company’s!) and to gain more exposure in the industry. We will also happily link to your website, blog and Twitter accounts, so do include these. We will set up a permanent author page with links to your other contributions. When you write your bio, please include some personal information about yourself, which will make you seem more human to the reader.

We’re also working with our developers and our Expo and Conference teams to procure some extra incentives to make this worth your while, so stay tuned and we’ll keep you updated.

Submission guide

All submissions should be made electronically, in MS Word (no PDF’s), e-mailed as an attachment to carina.nobrega@ubm.com. Your e-mail should be clearly marked with the words ‘Blog Entry’ in the title. A brief author’s biography of no more than three sentences will be valued.

    Finally…

    Welcome to the team, and have fun!