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Tea with Tobi ☕

Tea with Tobi ☕

#TeaWithTobi☕️ is a podcast provided by Smooth Digital, the UK’s leading care home and home care digital marketing agency.

Our aim is to help care businesses maximise their ability to provide the very best care to their communities. In order to achieve this we have growth focused conversations and provide solutions to the obstacles that prevent business growth. Join Tobi, Cameron, and their care sector specialist friends for tea and expect to walk away with tangible, practical solutions, which you can implement into your business straight away!

Special thanks to our season sponsor: ⁣
The Access Group⁣

EP 5.3 - What's the One Thing Care Homes Should Be Doing Right Now?

We summed up this episode of #TeaWithTobi by asking what one thing #carehomes should be doing right now, as the country moves out of lockdown.⁣
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Hear our experts' thoughts from a marketing, PR and video production perspective.⁣
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Find York & Adam here:⁣
Five on a Bike Ltd⁣
Springup PR⁣

EP 5.2 - What Stories Are Care Homes Releasing to Combat the Recent Negative Media Coverage?

Journalists are longing to hear positive media stories about #carehomes - like never before!⁣
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Forget the negative covid-19 reaction from the national media, local media is where people's trust lies and prime real estate for you to push out positive messages.⁣
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Luckily on this week's #TeaWithTobi we hear from former journalist and care home PR expert @adam james, who suggests it's completely reasonable to expect every care provider to be able to secure 10 pieces of positive media exposure per home per year.⁣
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Find York & Adam here:⁣
Five on a Bike Ltd
Springup PR


⁣Special thanks to our season sponsor: ⁣
The Access Group

Special thanks to our season sponsor: ⁣
The Access Group

EP 5.1 - Why is it Important for Care Home Leaders to Think About Video Right Now?

The best way to sell your care home's services is to show what it's actually like. With restrictions and concerns around visiting care homes right now, video can really help showcase your #carehome in a positive light.⁣
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On this #TeaWithTobi we are joined by York Woodford-Smith from Five on a Bike Ltd and Adam James from Springup PR to discuss using video to push positive press about your care home.⁣
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When people are faced with a tough choice between multiple homes, video could really help address concerns and set you apart from the competition!⁣

Find York & Adam here:⁣
Five on a Bike Ltd
Springup PR

Ep 5.0 Using Video To Promote Your Care Home In A Positive Light Post COVID-19

The best way to combat the negativity from the national media surrounding care homes during COVID-19 is to promote positive stories.

On this week's #TeaWithTobi☕️ we are joined by York Woodford-Smith and Adam James to discuss how care homes can use video and local media to reduce the effects of the negative publicity they've been receiving over the past couple of months - at no fault of their own. We discuss the types of stories that will reduce the concerns of families and give local media journalists the positive care home stories they are calling out for!

Find York & Adam here:⁣
Five on a Bike Ltd
Springup PR


Special thanks to our season sponsor: 
The Access Group


Special thanks to our season sponsor: 
The Access Group

Ep 4.3 How To Calculate The Lifetime Value Of A Home Care Customer

The best way to determine what to spend on growing your home care business is to know how much each customer is actually worth to you.

However, without having physical assets like care homes do, this might not seem like a straightforward process.⁣

That's why on this week's #TeaWithTobi☕️ we've invited back legend in home care growth, Simon Crowther, to explain exactly how you can calculate the value of your home care customers.⁣

Find Simon here:
simon@careskilled.co.uk


Special thanks to our season sponsor: 
The Access Group

Ep 4.2   What To Look For When Buying A Home Care Business

Buying an existing home care business will save you a lot of time but it could be a huge risk if you buy a dud.

On this week's #TeaWithTobi☕️ you can help revent the latter and learn what to look out for from a man who's bought home care businesses himself: Simon Crowther.

Find Simon here:
simon@careskilled.co.uk

 


Special thanks to our season sponsor: 
The Access Group

Ep4.1 - How To Decide What Area To Serve When Setting Up A Home Care Business

Recent events have heightening the demand for #homecare and you may be interested in this as a business model.

But whether this is your first venture into setting up a care business or you're expanding on your #carehome's offering, you'll want to set yourself up for success.

That's why on this week's #TeaWithTobi☕️ we've invited back legend in home care growth, Simon Crowther, to give you some tips for starting a home care business

On the full episode we ask Simon about determining your target area, calculating the value of a customer and even what to look for when buying an existing home care business.

Find Simon here:
simon@careskilled.co.uk

Ep9.2 - How Do Care Homes Achieve Outstanding?

The easiest way to market a product or service is to have a good quality product that people want to buy! That's why you want your  #carehome to be rated as highly as possible. ⁣
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On this week's  #TeaWithTobi  we are joined by author and care home quality expert Issac Theophilos who shares his knowledge on how he helps care home owners get to  #CQC's 'Outstanding' rating. ⁣
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Find Issac here:⁣
https://www.linkedin.com/in/issactheophilos/⁣
https://outstandingcarehomes.co.uk/⁣
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Special thanks to our seaso

Ep9.1 - Are There Common Trends In Companies With ‘Requires Improvement’?

Ep8.1 - Why should a care business consider animated video over live action video?

Ep7.2 - Is The Care Badge Really Going To Make A Difference?

You've probably seen the  #CareBadge online or at an event over the past year, but is a badge really going to make a difference? ⁣
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We put that very question to one of the key people responsible for the care badge's success: Anoushka Farouk. Plus, we talk digital care tech and get Anoushka's views on change in the care sector. All this in the full episode of this week's  #TeaWithTobi .⁣
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Find Anoushka here:⁣
https://www.linkedin.com/in/anoushkam79/⁣
everyLIFE Technologies
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Special thanks to our season sponsor: ⁣
everyLIFE Technologies

Ep7.1 - What Really Is Care Management Software?

Are you considering using care management software for your  #carehome or  #homecare business? Have you already implemented it? Well, the software you've opted for may only be a piece of the pie!⁣
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On this week's  #TeaWithTobi  we're joined by Anoushka Farouk from everyLIFE Technologies to shed some light on the different types of care management software and how some care providers are unbeknowingly falling short by thinking they've "gone digital" with just a rostering system in place.⁣
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Find Anoushka here:⁣
https://www.linkedin.com/in/anoushkam79/⁣
everyLIFE Technologies
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Special thanks to our season sponsor: ⁣
everyLIFE Technologies

Ep6.2 - What Is The Framework For A Press Release About A Care business?

So you've got a great  #care story but how do you actually lay it out?⁣
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On this episode of  #TeaWithTobi  Adam James explains the template of a  #carehome or  #homecare story so that you can give journalists exactly what they are looking for and increase your chances of featuring in your local media.⁣
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Plus, if your #care business has been featured in local media before we'd love to hear about it below!⁣
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Find Adam here:⁣
hello@springup-pr.com⁣
https://www.linkedin.com/in/%E2%98%85-adam-james-%E2%98%85-0768ab24/⁣
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Special thanks to our season sponsor: ⁣
everyLIFE Technologies

Ep6.1 - What Types Of Care Stories Do Local Media Want To Hear?

Want your  #care business to be front page news? ⁣
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Then, this week's  #TeaWithTobi  is an absolute "must watch", as we're joined by the prince of PR in the  #caresector and former journalist: Adam James.⁣
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You'll learn what stories local media are likely to feature about  #carehome or  #homecare businesses and exactly what you need to do to ensure your stories will be lapped up by journalists and land on the doorsteps of your local community.⁣
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Find Adam here:⁣
hello@springup-pr.com⁣
https://www.linkedin.com/in/%E2%98%85-adam-james-%E2%98%85-0768ab24/⁣
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Special thanks to our season sponsor: ⁣
everyLIFE Technologies

Ep5.2 - What Does A Great Care Business Look Like?⁣

Ep5.1 - What Are The Common Challenges That Prevent Growth In Care Businesses?

Ep4.1 - Why Should Your Care Business Use Google My Business?

Is your  #homecare or  #carehome business reaping the benefits of Google My Business yet? If you're not actively using it you are missing out on an easy way to get a load of free search traffic and showcase your business in the best light to your local community. ⁣
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Find out in this  #TeaWithTobi  clip why and how you should be using Google My Business!⁣
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Find Alfie & Heather here:⁣
heather@cahootmarketing.com⁣
https://www.cahootmarketing.com/⁣
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Special thanks to our season sponsor  everyLIFE Technologies

Ep4.0 - What Is Content & Why Is It Important In Care?

Want your care business to appear higher on the organic search results of Google? Want customers to buy into your brand?⁣
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You'll need to have good content to do it so watch this week's episode of #TeaWithTobi  we discuss everything do with content in #carehome and #homecare business with the masters of SEO in the UK care sector: Alfie Jones & Heather Murray.
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Find Alfie & Heather here:⁣
heather@cahootmarketing.com⁣
Cahoot Marketing Limited
https://www.cahootmarketing.com/⁣
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Special thanks to our season sponsor everyLIFE Technologies:
everyLIFE Technologies

Ep3.0 - How Can Care Businesses Use Marketing Techniques To Recruit Staff?

There's no shortage of media articles declaring a "recruitment crisis" in the UK care sector. However, in our experience #carerrecruitment can be made simple by using digital marketing. ⁣
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On this week's #TeaWithTobi  we shake things up a bit and ask Neil Eastwood how marketing techniques can be utilised when recruiting for your #carehome or #homecare business. Don't miss out on this gem!⁣
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Find the full episode & resources mentioned here:  https://smooth.digital/the-secrets-to-recruiting-and-retaining-care-staff
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Find Neil here:⁣
neil@carefriends.co.uk⁣
https://www.linkedin.com/in/neil-eastwood-334344/⁣
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Special thanks to our season sponsor  everyLIFE Technologies
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#carehome #homecare #careshow

Ep2.1 - What Are The Common Traits In Outstanding Care Leaders?

Did you know that outstanding leaders in the care sector actually share some very specific traits?⁣
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What if you were to use this this knowledge when recruiting or selecting staff for promotion in your #carehome or #homecare business. The result would be powerful!⁣
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Find Sophie here:⁣
@SophieCoulthard⁣
@Judgement Index UK⁣
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Special thanks to our season sponsor everyLIFE Technologies:⁣
@everyLIFETech⁣
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Find the full episode & resources mentioned here: http://bit.ly/2S3Vq4Q⁣

WANT TO VIEW FULL EPISODES? CLICK HERE

Ep 2.0 - What Can Care Companies Do To Empower Their Staff?

You've probably heard the hype around empowering your staff...but is this really the best thing for your care business?⁣🤔
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On this week's #TeaWithTobi☕️ Sophie shares some practical ways to easily establish who you should empower, and who you definitely shouldn't in your #carehome or #homecare business!⁣
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Find the full episode & resources mentioned here: https://smooth.digital/why-leadership-culture-is-so-importa…
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Find Sophie here:⁣
Judgement Index UK Ltd
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Special thanks to our season sponsor everyLIFE Technologies:⁣
everyLIFE Technologies
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#carehome #homecare #careshow

WANT TO VIEW FULL EPISODES? CLICK HERE

Ep 1.1 - How To Transform Your Home Care Business By Investing In Your Staff

Ep 1.0 - How To Maximise The Value Of Your Home Care Business  

We kick off #TeaWithTobi☕️ Season 2 with a fantastic episode packed with practical advice from a legend in #homecare business growth: Simon Crowther.⁣
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Discover the fundamentals that allowed Simon to grow his own home care business from 1 very hands-on office with his brother to 7 autonomous offices with almost 500 staff that were bought by a PLC." ⁣
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Find Simon here: ⁣ ⁣
Care Skilled
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Special thanks to our season sponsor everyLIFE Technologies ⁣
⁣
#homecaremarketing #caresector

WANT TO VIEW FULL EPISODES? CLICK HERE

Ep3.1 - What Can Care Businesses Do To Reduce Staff Turnover?

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