#TeaWithTobi☕️ is a show provided by
Smooth Digital, the UK’s leading care home and home care digital marketing agency. Our aim is to help care businesses maximise their ability to provide the very best care to their communities. In order to achieve this we have growth focused conversations and provide solutions to the obstacles that prevent business growth. Join Tobi, Cameron and their care sector specialist friends for tea and expect to walk away with tangible and practical solutions, which you can implement into your business straight away!
Tea with Tobi ☕
EP 5.3 - What's the One Thing Care Homes Should Be Doing Right Now?
We summed up this episode of #TeaWithTobi by asking what one thing #carehomes should be doing right now, as the country moves out of lockdown.
Hear our experts' thoughts from a marketing, PR and video production perspective!
Find York & Adam here:
Five on a Bike Ltd
Springup PR
Special thanks to our season sponsor:
The Access Group
Hear our experts' thoughts from a marketing, PR and video production perspective!
Find York & Adam here:
Five on a Bike Ltd
Springup PR
Special thanks to our season sponsor:
The Access Group
EP 5.2 - What Stories Are Care Homes Releasing to Combat the Recent Negative Media Coverage?
Journalists are longing to hear positive media stories about #carehomes - like never before!
Forget the negative covid-19 reaction from the national media, local media is where people's trust lies and prime real estate for you to push out positive messages.
Luckily on this week's #TeaWithTobi we hear from former journalist and care home PR expert @adam james, who suggests it's completely reasonable to expect every care provider to be able to secure 10 pieces of positive media exposure per home per year.
Find York & Adam here:
Five on a Bike Ltd
Springup PR
Special thanks to our season sponsor:
The Access Group
EP 5.1 - Why is it Important for Care Home Leaders to Think About Video Right Now?
The best way to sell your care home's services is to show what it's actually like. With restrictions and concerns around visiting care homes right now, video can really help showcase your #carehome in a positive light.
On this #TeaWithTobi we are joined by York Woodford-Smith from Five on a Bike Ltd and Adam James from Springup PR to discuss using video to push positive press about your care home.
When people are faced with a tough choice between multiple homes, video could really help address concerns and set you apart from the competition!
Find York & Adam here:
Five on a Bike Ltd
Special thanks to our season sponsor:
The Access Group
Find the full episode & resources mentioned here:
Ep 5.0 Using Video To Promote Your Care Home In A Positive Light Post COVID-19
The best way to combat the negativity from the national media surrounding care homes during COVID-19 is to promote positive stories.
On this week's #TeaWithTobi☕️ we are joined by York Woodford-Smith and Adam James to discuss how care homes can use video and local media to reduce the effects of the negative publicity they've been receiving over the past couple of months - at no fault of their own. We discuss the types of stories that will reduce the concerns of families and give local media journalists the positive care home stories they are calling out for!
Find York & Adam here: https://www.linkedin.com/in/yorkwoodf... https://www.linkedin.com/in/%E2%98%85...
Special thanks to our season sponsor:
The Access Group
Ep 4.3 How To Calculate The Lifetime Value Of A Home Care Customer
The best way to determine what to spend on growing your #homecare business is to know how much each customer is actually worth to you.
However, without having physical assets like #carehomes do, this might not seem like a straightforward process.
That's why on this week's #TeaWithTobi☕️ we've invited back legend in home care growth, Simon Crowther, to explain exactly how you can calculate the value of your home care customers.
Find Simon here: https://careskilled.co.uk/
simon@careskilled.co.uk
Special thanks to our season sponsor:
The Access Group
Find the full episode & resources mentioned here:
https://smooth.digital/…/how-to-calculate-the-value-of-a-…/…
#homecareservice #homecareservices #homecareagency
Ep 4.2 What To Look For When Buying A Home Care Business
Buying an existing #homecare business will save you a lot of time but it could be a huge risk if you buy a dud.
On this week's #TeaWithTobi☕️ you can help revent the latter and learn what to look out for from a man who's bought #homecare businesses himself: Simon Crowther.
Find Simon here: https://careskilled.co.uk/
simon@careskilled.co.uk
Special thanks to our season sponsor:
The Access Group
Find the full episode & resources mentioned here:
https://smooth.digital/…/how-to-calculate-the-value-of-a-…/…
Ep4.1 - How To Decide What Area To Serve When Setting Up A Home Care Business
Recent events have heightening the demand for
#homecare and you may be interested in this as a business model.
But whether this is your first venture into setting up a care business or you're expanding on your #carehome's offering, you'll want to set yourself up for success.
That's why on this week's #TeaWithTobi☕️ we've invited back legend in home care growth, Simon Crowther, to give you some tips for starting a home care business
On the full episode we ask Simon about determining your target area, calculating the value of a customer and even what to look for when buying an existing home care business.
Find Simon here: https://careskilled.co.uk/
simon@careskilled.co.uk
Special thanks to our season sponsor:
The Access Group
Find the full episode & resources mentioned here:
https://smooth.digital/…/how-to-calculate-the-value-of-a-…/…
#homecareservice #homecareservices #homecareagency
But whether this is your first venture into setting up a care business or you're expanding on your #carehome's offering, you'll want to set yourself up for success.
That's why on this week's #TeaWithTobi☕️ we've invited back legend in home care growth, Simon Crowther, to give you some tips for starting a home care business
On the full episode we ask Simon about determining your target area, calculating the value of a customer and even what to look for when buying an existing home care business.
Find Simon here: https://careskilled.co.uk/
simon@careskilled.co.uk
Special thanks to our season sponsor:
The Access Group
Find the full episode & resources mentioned here:
https://smooth.digital/…/how-to-calculate-the-value-of-a-…/…
#homecareservice #homecareservices #homecareagency
Ep9.2 - How Do Care Homes Achieve Outstanding?
The easiest way to market a product or service is to have a good quality product that people want to buy! That's why you want your
#carehome to be rated as highly as possible.
On this week's #TeaWithTobi
we are joined by author and care home quality expert Issac Theophilos who shares his knowledge on how he helps care home owners get to
#CQC's 'Outstanding' rating.
Find Issac here:
https://www.linkedin.com/in/issactheophilos/
https://outstandingcarehomes.co.uk/
Special thanks to our seaso
On this week's #TeaWithTobi
we are joined by author and care home quality expert Issac Theophilos who shares his knowledge on how he helps care home owners get to
#CQC's 'Outstanding' rating.
Find Issac here:
https://www.linkedin.com/in/issactheophilos/
https://outstandingcarehomes.co.uk/
Special thanks to our seaso
Ep9.1 - Are There Common Trends In Companies With ‘Requires Improvement’?
Help your
#carehome achieve Outstanding by learning from the mistakes of others!
On this week's #TeaWithTobi we are joined by author and care home quality expert Issac Theophilos who shares his knowledge on how he helps care home owners get to
#CQC's 'Outstanding' rating.
Find Issac here:
https://www.linkedin.com/in/issactheophilos/
https://outstandingcarehomes.co.uk/
Special thanks to our season sponsor:
everyLIFE Technologies
On this week's #TeaWithTobi
we are joined by author and care home quality expert Issac Theophilos who shares his knowledge on how he helps care home owners get to
#CQC's 'Outstanding' rating.
Find Issac here:
https://www.linkedin.com/in/issactheophilos/
https://outstandingcarehomes.co.uk/
Special thanks to our season sponsor:
everyLIFE Technologies
Ep8.1 - Why should a care business consider animated video over live action video?
Have you ever considered investing in a flagship video for your
#carehome or
#homecare business?
On this week's #TeaWithTobi we're joined by video animation artist Kim Emson who explains the difference between using animated and live video in the
#caresector.
Find Kim here:
https://www.linkedin.com/in/kim-emson-animator/
https://kimemsonanimates.com/
Special thanks to our season sponsor:
everyLIFE Technologies
On this week's #TeaWithTobi
we're joined by video animation artist Kim Emson who explains the difference between using animated and live video in the
#caresector.
Find Kim here:
https://www.linkedin.com/in/kim-emson-animator/
https://kimemsonanimates.com/
Special thanks to our season sponsor:
everyLIFE Technologies
Ep7.2 - Is The Care Badge Really Going To Make A Difference?
You've probably seen the
#CareBadge online or at an event over the past year, but is a badge really going to make a difference?
We put that very question to one of the key people responsible for the care badge's success: Anoushka Farouk. Plus, we talk digital care tech and get Anoushka's views on change in the care sector. All this in the full episode of this week's #TeaWithTobi.
Find Anoushka here:
https://www.linkedin.com/in/anoushkam79/
everyLIFE Technologies
Special thanks to our season sponsor:
everyLIFE Technologies
We put that very question to one of the key people responsible for the care badge's success: Anoushka Farouk. Plus, we talk digital care tech and get Anoushka's views on change in the care sector. All this in the full episode of this week's #TeaWithTobi
.
Find Anoushka here:
https://www.linkedin.com/in/anoushkam79/
everyLIFE Technologies
Special thanks to our season sponsor:
everyLIFE Technologies
Ep7.1 - What Really Is Care Management Software?
Are you considering using care management software for your
#carehome or
#homecare business? Have you already implemented it? Well, the software you've opted for may only be a piece of the pie!
On this week's #TeaWithTobi we're joined by Anoushka Farouk from everyLIFE Technologies to shed some light on the different types of care management software and how some care providers are unbeknowingly falling short by thinking they've "gone digital" with just a rostering system in place.
Find Anoushka here:
https://www.linkedin.com/in/anoushkam79/
everyLIFE Technologies
Special thanks to our season sponsor:
everyLIFE Technologies
On this week's #TeaWithTobi
we're joined by Anoushka Farouk from everyLIFE Technologies to shed some light on the different types of care management software and how some care providers are unbeknowingly falling short by thinking they've "gone digital" with just a rostering system in place.
Find Anoushka here:
https://www.linkedin.com/in/anoushkam79/
everyLIFE Technologies
Special thanks to our season sponsor:
everyLIFE Technologies
Ep6.2 - What Is The Framework For A Press Release About A Care business?
So you've got a great
#care story but how do you actually lay it out?
On this episode of #TeaWithTobi Adam James explains the template of a
#carehome or
#homecare story so that you can give journalists exactly what they are looking for and increase your chances of featuring in your local media.
Plus, if your #care business has been featured in local media before we'd love to hear about it below!
Find Adam here:
hello@springup-pr.com
https://www.linkedin.com/in/%E2%98%85-adam-james-%E2%98%85-0768ab24/
Special thanks to our season sponsor:
everyLIFE Technologies
On this episode of #TeaWithTobi
Adam James explains the template of a
#carehome or
#homecare story so that you can give journalists exactly what they are looking for and increase your chances of featuring in your local media.
Plus, if your #care business has been featured in local media before we'd love to hear about it below!
Find Adam here:
hello@springup-pr.com
https://www.linkedin.com/in/%E2%98%85-adam-james-%E2%98%85-0768ab24/
Special thanks to our season sponsor:
everyLIFE Technologies
Ep6.1 - What Types Of Care Stories Do Local Media Want To Hear?
Want your
#care business to be front page news?
Then, this week's #TeaWithTobi is an absolute "must watch", as we're joined by the prince of PR in the
#caresector and former journalist: Adam James.
You'll learn what stories local media are likely to feature about #carehome or #homecare businesses and exactly what you need to do to ensure your stories will be lapped up by journalists and land on the doorsteps of your local community.
Find Adam here:
hello@springup-pr.com
https://www.linkedin.com/in/%E2%98%85-adam-james-%E2%98%85-0768ab24/
Special thanks to our season sponsor:
everyLIFE Technologies
Then, this week's #TeaWithTobi
is an absolute "must watch", as we're joined by the prince of PR in the
#caresector and former journalist: Adam James.
You'll learn what stories local media are likely to feature about #carehome or #homecare businesses and exactly what you need to do to ensure your stories will be lapped up by journalists and land on the doorsteps of your local community.
Find Adam here:
hello@springup-pr.com
https://www.linkedin.com/in/%E2%98%85-adam-james-%E2%98%85-0768ab24/
Special thanks to our season sponsor:
everyLIFE Technologies
Ep5.2 - What Does A Great Care Business Look Like?
Want to find out what makes a care business run like a well oiled machine?
On this week's #TeaWithTobi, Sue Jones discusses the structures and processes you need to have in place in order for your
#carehome or
#homecare business to run smoothly no matter what size it is.
Find Sue here:
https://raisingthebarincare.co.uk/
https://www.linkedin.com/in/susan-jones-bsc-hons-psychology-a270ba21/
Special thanks to our season sponsor:
everyLIFE Technologies
On this week's #TeaWithTobi
, Sue Jones discusses the structures and processes you need to have in place in order for your
#carehome or
#homecare business to run smoothly no matter what size it is.
Find Sue here:
https://raisingthebarincare.co.uk/
https://www.linkedin.com/in/susan-jones-bsc-hons-psychology-a270ba21/
Special thanks to our season sponsor:
everyLIFE Technologies
Ep5.1 - What Are The Common Challenges That Prevent Growth In Care Businesses?
Are you looking to grow your business but aren't making the progress you'd like to be?
On this week's #TeaWithTobi
Sue Jones shares the common challenges that prevent you from being able to grow your
#homecare or
#carehome business and suggests how you can overcome them.
Find Sue here:
https://raisingthebarincare.co.uk/
https://www.linkedin.com/in/susan-jones-bsc-hons-psychology-a270ba21/
Special thanks to our season sponsor everyLIFE Technologies
On this week's #TeaWithTobi
Sue Jones shares the common challenges that prevent you from being able to grow your
#homecare or
#carehome business and suggests how you can overcome them.
Find Sue here:
https://raisingthebarincare.co.uk/
https://www.linkedin.com/in/susan-jones-bsc-hons-psychology-a270ba21/
Special thanks to our season sponsor everyLIFE Technologies
Ep4.1 - Why Should Your Care Business Use Google My Business?
Is your
#homecare or
#carehome business reaping the benefits of Google My Business yet? If you're not actively using it you are missing out on an easy way to get a load of free search traffic and showcase your business in the best light to your local community.
Find out in this #TeaWithTobi clip why and how you should be using Google My Business!
Find Alfie & Heather here:
heather@cahootmarketing.com
https://www.cahootmarketing.com/
Special thanks to our season sponsor everyLIFE Technologies
Find out in this #TeaWithTobi
clip why and how you should be using Google My Business!
Find Alfie & Heather here:
heather@cahootmarketing.com
https://www.cahootmarketing.com/
Special thanks to our season sponsor everyLIFE Technologies
Ep4.0 - What Is Content & Why Is It Important In Care?
Want your care business to appear higher on the organic search results of Google? Want customers to buy into your brand?
You'll need to have good content to do it so watch this week's episode of #TeaWithTobi we discuss everything do with content in #carehome and #homecare business with the masters of SEO in the UK care sector: Alfie Jones & Heather Murray.
Find Alfie & Heather here:
heather@cahootmarketing.com
Cahoot Marketing Limited
https://www.cahootmarketing.com/
Special thanks to our season sponsor everyLIFE Technologies:
everyLIFE Technologies
You'll need to have good content to do it so watch this week's episode of #TeaWithTobi
we discuss everything do with content in #carehome and #homecare business with the masters of SEO in the UK care sector: Alfie Jones & Heather Murray.
Find Alfie & Heather here:
heather@cahootmarketing.com
Cahoot Marketing Limited
https://www.cahootmarketing.com/
Special thanks to our season sponsor everyLIFE Technologies:
everyLIFE Technologies
Ep3.0 - How Can Care Businesses Use Marketing Techniques To Recruit Staff?
There's no shortage of media articles declaring a "recruitment crisis" in the UK care sector. However, in our experience #carerrecruitment can be made simple by using digital marketing.
On this week's #TeaWithTobi we shake things up a bit and ask Neil Eastwood how marketing techniques can be utilised when recruiting for your #carehome or #homecare business. Don't miss out on this gem!
Find the full episode & resources mentioned here: https://smooth.digital/the-secrets-to-recruiting-and-retaining-care-staff
Find Neil here:
neil@carefriends.co.uk
https://www.linkedin.com/in/neil-eastwood-334344/
Special thanks to our season sponsor everyLIFE Technologies
#carehome #homecare #careshow
On this week's #TeaWithTobi
we shake things up a bit and ask Neil Eastwood how marketing techniques can be utilised when recruiting for your #carehome or #homecare business. Don't miss out on this gem!
Find the full episode & resources mentioned here: https://smooth.digital/the-secrets-to-recruiting-and-retaining-care-staff
Find Neil here:
neil@carefriends.co.uk
https://www.linkedin.com/in/neil-eastwood-334344/
Special thanks to our season sponsor everyLIFE Technologies
#carehome #homecare #careshow
Ep2.1 - What Are The Common Traits In Outstanding Care Leaders?
Did you know that outstanding leaders in the care sector actually share some very specific traits?
What if you were to use this this knowledge when recruiting or selecting staff for promotion in your #carehome or #homecare business. The result would be powerful!
Find Sophie here:
@SophieCoulthard
@Judgement Index UK
Special thanks to our season sponsor everyLIFE Technologies:
@everyLIFETech
Find the full episode & resources mentioned here: http://bit.ly/2S3Vq4Q
Ep 2.0 - What Can Care Companies Do To Empower Their Staff?
You've probably heard the hype around empowering your staff...but is this really the best thing for your care business?🤔
On this week's #TeaWithTobi☕️ Sophie shares some practical ways to easily establish who you should empower, and who you definitely shouldn't in your #carehome or #homecare business!
Find the full episode & resources mentioned here: https://smooth.digital/why-leadership-culture-is-so-importa…
Find Sophie here:
Judgement Index UK Ltd
Special thanks to our season sponsor everyLIFE Technologies:
everyLIFE Technologies
#carehome #homecare #careshow
Ep 1.1 - How To Transform Your Home Care Business By Investing In Your Staff
Want to find out how Simon Crowther took a failing #homecare business and grew it to 1000 hours in a mere 6 months by investing in his staff? Don't miss this snapshot from this weeks episode of #TeaWithTobi☕️.
Find Simon here:
Care Skilled
Special thanks to our season sponsor everyLIFE Technologies:
everyLIFE Technologies
#homecare #carehome
Ep 1.0 - How To Maximise The Value Of Your Home Care Business
We kick off #TeaWithTobi☕️ Season 2 with a fantastic episode packed with practical advice from a legend in #homecare business growth: Simon Crowther.
Discover the fundamentals that allowed Simon to grow his own home care business from 1 very hands-on office with his brother to 7 autonomous offices with almost 500 staff that were bought by a PLC."
Find Simon here:
Care Skilled
Special thanks to our season sponsor everyLIFE Technologies
#homecaremarketing #caresector
Ep3.1 - What Can Care Businesses Do To Reduce Staff Turnover?
You may find recruiting care staff easy but are you retaining them? Watch this week's
#TeaWithTobi
with Neil Eastwood to make sure your recruitment and employment are alligned and help retain new staff in your
#homecare and
#carehome business.
Find Neil here:
neil@carefriends.co.uk
https://www.linkedin.com/in/neil-eastwood-334344/
Special thanks to our season sponsor everyLIFE Technologies:
everyLIFE Technologies
with Neil Eastwood to make sure your recruitment and employment are alligned and help retain new staff in your
#homecare and
#carehome business.
Find Neil here:
neil@carefriends.co.uk
https://www.linkedin.com/in/neil-eastwood-334344/
Special thanks to our season sponsor everyLIFE Technologies:
everyLIFE Technologies
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