NEC Birmingham |  09 - 10 October 2024

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Secrets for success: sales and marketing tactics for launching a new care home

09 Oct 2024
Business Theatre

This session offers a deep dive into the critical sales and marketing tactics essential for the successful launch of a new care home. Experts will share their experiences and best practices, covering topics such as market research, branding, digital marketing, community engagement, and new resident engagement. Attendees will learn how to create compelling value propositions, utilise social media and online platforms, and build strong relationships with potential residents and their families. Join us to discover the keys to establishing a thriving care home from the ground up.

Carl Roberts, Associate Sales & Marketing Director - Boutique Care Homes
Lisa Vile, Sales and Hospitality Manager - Athena Care Homes (UK) Ltd
Vicki Pickering, Head of Sales - Hallmark Luxury Care Homes
Stephanie Bowie, Head of Sales - Signature Senior Lifestyle
David Martins, Head of Sales - Westgate Health Care

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