Google Business Profile: how to stand out when people search for a care provider

 This presentation designed to help home care providers harness the power of local search marketing, even if they have no formal marketing background. Delivered by Marie Page, Marketing Manager at CareLineLive, the session demystifies Google Business Profile (GBP) and shows why it is one of the most valuable - and free - digital tools available to care businesses.

The session begins by introducing GBP and explaining its benefits: improving visibility in local search results and Google Maps, boosting credibility through reviews, and giving families easy access to essential information such as services, hours and contact details. Attendees will explore the key features of GBP, including business listings, service descriptions, posts, reviews, photos, videos and Q&A. Real examples from local care agencies highlight how these elements can build trust and attract new clients.

Practical, step-by-step guidance walks delegates through setting up a profile, verifying their business and optimising it for local search. From adding keywords and uploading professional photos to enabling messaging and encouraging reviews, the presentation provides clear actions that care providers can implement immediately.

Good practice tips cover how to respond to reviews, keep profiles updated and use posts to showcase services, team stories and community involvement. The session concludes with advice for agencies managing multiple branches, ensuring every location gets the visibility it deserves.