How Care Providers Can Turn Their Website, AI, and Digital Marketing into a Growth Engine and Digital Marketing into a Growth Engine

The care sector is facing mounting challenges, from recruitment pressures and rising operational costs to increased competition and changing resident expectations. In a world where first impressions are often made online, many providers are still struggling with outdated websites, inconsistent marketing, and uncertainty about how to harness AI effectively.

In this session, Will Roberts, founder of WebBox, will show how a well-designed website, smart use of AI, and joined-up digital marketing can become powerful drivers of growth. Through practical examples and sector-specific insights, he’ll explain how care providers can use these tools not just to attract more enquiries, but to improve efficiency, strengthen trust, and deliver a better experience for residents, clients, and families.

Attendees will discover what makes a care website truly effective, how to integrate AI into everyday operations, and which digital marketing tactics deliver the best return in the care sector. You’ll leave with actionable ideas you can put into practice immediately to future-proof your care organisation’s online presence.

Join Will on 9th October, 12:15 - 12:45 in the Business Theatre, and learn how to transform your website and marketing into a growth engine that works while you’re busy caring for others.