The presentation titled " The Care Home Growth Formula: Occupancy & Enquiry Excellence " by Iain Corrigan, Commercial Director of CoolCare, explores the significant growth potential in the care home market due to an ageing population and undersupplied market.

It highlights effective digital strategies for lead generation, the importance of consistent enquiry management, and the role of data-driven marketing and robust processes in achieving high occupancy rates.

The presentation also emphasizes the positive market outlook and the success of CoolCare's customer outcomes, demonstrating the importance of digital transformation for scalable care home businesses