Edition 32

26 Sept 2025

AI in social care: Protecting privacy and building connection

OneAdvanced Stand: L50

Artificial intelligence (AI) has opened up remarkable possibilities for transforming social care, streamlining processes, and improving efficiency. But at its core, social care will always be centred on people, empathy, and meaningful relationships. It’s not just about technology or systems; it’s about human lives.

For AI to truly support and enhance social care, it needs to find the right balance. That way, care teams can reap the benefits of tech innovation while holding onto the personal touch that defines high-quality social care.

Here’s why maintaining this balance matters and how robust security plays a vital role in building trust.

Why blending AI with building connection is key in care

AI can quickly process data, automate routine tasks, and offer insights to help care teams make better decisions. But its strength must lie in complementing, rather than replacing, the essential human qualities that make social care what it is.

Here’s a closer look at why combining AI with human connection is key to providing compassionate, person-centred care.

  • Preserving empathy and trust in care

At the heart of social care lies the need for empathy, trust, and genuine understanding. While AI is an incredible tool for analysing data or recognising trends, it cannot replicate human emotions or form deep connections. Care professionals bring a unique ability to interpret behaviour, provide comfort, and adapt to the changing needs of those they support.

For example, when a carer sits with those they support, it’s their compassion and active listening that creates a bond. AI tools might highlight the risks that person may be vulnerable to, but it’s the care workers’ actions that foster trust and build a sense of belonging.

  • Navigating complex, personalised care needs

There’s no one-size-fits-all approach to care. Each individual’s situation is unique, requiring tailored solutions that take their personal stories, preferences, and challenges into account. AI can assist by analysing data and suggesting patterns, but it’ll fall short when faced with nuanced, context-driven decisions. That’s because LLMs (Large Language Models) are trained to only respond to the information given, so won’t consider any wider context that it hasn’t been provided with.

  • Enhancing resilience and flexibility

As you know, social care environments need to be adaptable, often requiring quick thinking and problem-solving under pressure. So, AI systems must work seamlessly with care teams to keep up with the complexities of care delivery, whilst being unbiased and fair. By doing so, teams can confidently provide reliable, compassionate care.

But for all the efficiencies AI promises, there’s no replacing the insight, intuition, and compassion of a trained professional. AI could assist with early detection of health issues by analysing patterns in client data or flagging anomalies. But the final call, the decision to act, should always rest with a qualified care professional. AI security and protecting your data

AI security and protecting your data

As AI-powered tools become more and more embedded in our daily lives, maintaining robust data protection must be a top priority. That’s because breaches can undermine not only your operations but also the trust you’ve worked hard to build with the people you support.

OneAdvanced AI has been developed with UK organisations in mind to ensure that privacy and security are built into every layer of its design:

Here are some of the ways we prioritise privacy:

  • Data control: All data stays within the UK, remaining fully under your organisation’s control to adheres with data protection legislation (e.g. UK GDPR).
  • End-to-end encryption: Built with security by design, the platform ensures that all information is encrypted.
  • Transparent AI models: Care organisations can trust that their data is never used to train AI models, safeguarding sensitive information.
  • Identity management: Secure access systems provide safety for users, controlled by the organisation.

Using AI to safeguard privacy and strengthen connection

The future of social care isn’t about replacing people with AI. Instead, it lies in combining the strengths of both to deliver better outcomes. And when used thoughtfully, AI can remove administrative burdens, freeing up care professionals to focus on what they do best – building genuine, human relationships.

At OneAdvanced, we see AI as an opportunity to empower social care providers, not as a substitute for the invaluable work they do. By choosing solutions designed with both security and compassion in mind, organisations can elevate their services while staying true to the ethos of care.

The result? A partnership that respects the past, embraces the future, and keeps people at the centre of it all.

If you’d like to learn more about how AI is revolutionising social care, join us in the Keynote Theatre on Day 2 at 3.15pm for an in-depth discussion. Explore how OneAdvanced AI can help your organisation prioritise human connection whilst safeguarding security.

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