With over 200 speakers spanning five conference streams and seven theatres, this year’s Care Show Birmingham promises to cover all of your educational needs. Worried about occupancy and rising costs? Head to the Owners’ & Directors’ Forum to pick the brains of some of the sector’s biggest names in our brand-new Care Business Clinic. Want to know how to support your team through tough times? Head to the People & Workforce Theatre for expert guidance on helping care staff to feel seen and confident. Intrigued by the latest AI innovations? Head to the Technology & Innovation Theatre to join the discussion and uncover the impacts of an increasingly digital world on the care sector.  

Check out some key sessions not to miss out as you begin planning your days: 

 

You’re hired! The reality of recruiting in social care with Dudley Sawyerr, Chair, London Care and Support Forum and Simba Rwambiwa, (Managing Director, Palmlove Care Services) 

Recruitment remains one of the biggest challenges facing social care, but what does it really take to attract and retain the right people? In this candid fireside chat, a care provider - and former participant on the BBC’s The Apprentice - shares their experience of building a care business in today's market. Together, the speakers will explore the realities of recruitment, the common pitfalls providers face, and practical ideas for making social care a more attractive and sustainable career choice. 

Keynote Theatre – Wednesday 7 October – 13:15 – 13:45  

 

Immigration reform: what’s next for the workforce? with Sajida Hussain, Legal Director – Employment, Addleshaw Goddard) 

Immigration policy continues to evolve, creating new legal and operational challenges for care providers. This session will provide an overview of the latest immigration reforms, what they mean for employers sponsoring overseas workers, and the key compliance responsibilities providers need to be aware of. From sponsorship requirements and workforce planning to managing legal risks and supporting existing international staff, hear expert guidance on navigating an increasingly complex regulatory landscape. 

People & Workforce Theatre – Thursday 8 October – 13:50 – 14:20  

 

Scaling and growth: everything you need to know first with Raina Summerson, Group CEO, Agincare, Nitesh Somani, CEO, Kara Healthcare and Denis Repard, Founder, DDR Consulting 

Growth can unlock exciting opportunities, but scaling too quickly without the right foundations can create significant operational, financial and quality challenges. This interactive workshop will explore the key considerations providers should address before expanding, from workforce capacity and leadership structures to governance, culture and financial planning. Through practical discussion and peer-to-peer learning, attendees will gain a clearer understanding of what sustainable growth looks like and the questions they should be asking before taking the next step. 

Owners’ & Directors’ Forum – Thursday 8 October – 12:05 – 12:50  

 

Confidence in AI: a digitally upskilled workforce with Karolina Gerlich, CEO, Care Workers’ Charity, Binoy Joy, Care Worker, Clementina Odih Okozi, Care Worker, Ogechi Linda Abonuyo, Care Worker and Emma Dalton, Care Worker 

As AI becomes increasingly embedded in social care, building workforce confidence is just as important as implementing the technology itself. In this panel discussion, hear directly from care workers about their experiences of using AI and digital tools in practice, the concerns they had, the skills they needed to develop and the benefits they have seen firsthand. Explore how providers can support digital adoption, foster a culture of learning, and equip teams with the confidence to embrace new technologies safely and effectively. 

Technology & Innovation Theatre – Wednesday 7 October – 12:15 – 13:00  

 

Removing barriers: supporting movement with accessible spaces with Bailey Greetham-Clark, Founder, BeGreatFitness 

Thoughtfully designed environments can play a vital role in supporting independence, mobility and wellbeing. This session will explore how accessible design principles can help remove physical barriers, reduce the risk of falls and create spaces that encourage movement for people with a wide range of needs. Discover practical approaches to designing and adapting environments that enable residents to move with confidence, maintain independence and enjoy a better quality of life. 

Design & Build Theatre – Thursday 8 October – 13:50 – 14:20  

 

Breaking free from local authority rates: practical steps to winning private clients with Kiran Gill, Director, Azure Care

Private clients: they can afford you. So why aren't choosing you? Investing heavily in digital advertising will not fix a positioning problem. Private clients are making one of the most emotionally loaded decisions of their lives, and they are looking for something that most providers are not yet offering them. Kiran Gill, Co-Founder of Azure Care and a qualified business coach with a background in global brand strategy, shares what she has learned about how self-funding families actually choose their care provider. This session will help you understand the real drivers behind private client decisions, where providers typically lose trust before a contract is ever signed, and what it takes to genuinely attract and retain a private-pay client base. Practical, honest, and grounded in lived experience. 

Home Care Theatre – Wednesday 7 October – 13:50 – 14:20  

 

CHECK OUT THE FULL PROGRAMME HERE