The award recognises DentaBlue's commitment to improving oral comfort through a gentler, more accessible approach to oral care. Developed with dignity, comfort and everyday practicality in mind, the innovation aims to support individuals who may find traditional oral care routines difficult, while also helping carers and families navigate these challenges.

Being shortlisted for the award reflects growing recognition of the role innovation can play in addressing unmet needs across dementia care and healthy ageing. It also highlights the increasing importance of products that are designed around the real-world experiences of people living with dementia and those who support them. 

DentaBlue described the recognition as an exciting milestone in its journey and a testament to the encouragement and support received from carers, healthcare professionals, families and the wider dementia community. As the company looks ahead to its next stage of growth, the award nomination reinforces the potential of compassionate, person-centred innovation to improve quality of life and promote dignity for people affected by dementia.