Speakers

Alex Cubitt is Chief Marketing Officer at Tomorrow’s Guides, the company behind carehome.co.uk and homecare.co.uk. He leads the marketing strategy for the UK’s leading care websites, helping millions of people navigate some of the most important care decisions they will make. Alex has extensive experience leading and growing digital businesses, with a particular focus on customer experience, digital marketing and using data to drive sustainable growth. Before joining Tomorrow’s Guides in 2025, he held senior leadership roles including Chief Growth Officer at Checkatrade and Chief Strategy Officer at Rightmove, where he helped grow two of the UK’s best-known online marketplaces. At carehome.co.uk, Alex is focused on making it easier for families to find the right care with confidence, while using the platform’s unique data and insight to help care providers better understand changing consumer needs and the evolving UK social care market.