Kian is the Founder of The People, a Gen-Z consultancy powered by a global community of young changemakers. He is listed as one of the Top 50 Future Leaders by the Financial Times and is the author of award-winning book Marketing for Social Change. Kian is also an Advisor to UN Climate Change, a TEDx Speaker and a Trustee at Earthwatch Europe. He regularly writes about Gen-Z marketing and social impact for Forbes CMO Network. Kian is deeply passionate about using the power of creativity for good.