Lily began her career at Beam as a caseworker, where she personally used Magic Notes in her frontline work to support individuals in the homelessness system into stable housing and employment. This experience gave her firsthand knowledge of how Magic Notes reduces administrative load while maintaining compliance and improving the quality of support. Now, Lily leads the successful implementation of Magic Notes across care provider teams nationwide. She guides organisations in the deployment of Magic Notes, ensuring they maximise crucial frontline time. Lily's primary focus is delivering strategic value to partners, translating innovation into measurable operational improvement and positive outcomes for frontline staff, the people they support, and the wider organisation.