Rob Watson is a Principal Advisor in the Digital Commerce Strategy team at Columbus, working with enterprise clients across B2B and B2C. He brings over 20 years of ecommerce leadership experience, having held senior roles at The Fragrance Shop, Hotter Shoes, Bensons for Beds, and American Golf. His focus is on turning customer insight into commercial clarity, helping organisations prioritise initiatives that deliver measurable impact. Rob has a track record of blending customer-centric design with operational pragmatism. His ability to bridge strategic vision with tactical delivery makes him a trusted advisor for businesses navigating complex transformation. He is particularly passionate about applying the simplicity and effectiveness of B2C experiences to more fragmented B2B environments.