Sarina is Policy and External Affairs Manager, at ARCO the national membership body for charitable and private operators of Integrated Retirement Communities (IRCs). She works across policy, media and social media. A core element of her role is raising awareness of the Integrated Retirement Community model amongst politicians, the media and the wider public. Sarina also runs social media and communications for Women in Retirement Living, which seeks to empower women and other underrepresented groups within the UK retirement living sector through networking, knowledge sharing, and mentoring.