Speakers

Thomas Burman is part of the team at Birdeye, focusing on the massive shift from traditional search engines to AI discovery. He spends his time helping multi-location businesses navigate the new world of Generative Engine Optimisation (GEO), moving past standard rankings to focus on what actually matters now: getting AI to recommend your brand. At Vibe, Thomas will be unpacking how AI decides which businesses to trust and how to measure your success using "Share of Answer" instead of old-school SEO metrics